JBL DJ 9Lives Waterproof Speaker Campaign
Designed as short Instagram movies, this master was divided up into three distinct parts.
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We captured the action on smart phones for social media.
DJ 9Lives gets soaked but the party keeps going with JBL Waterproof Speakers.
These tour posters were sold in the DJ 9-Lives mercy booth.
To prove a point about water proof speakers, we invented a cat-like DJ that is terrified of water. DJ 9Lives. Our DJ is fearless on the EDM stage, until the one thing happens that cats fear most: rain.
Fortunately, JBL was there to save the day.
The video content was made for TV but we also filmed the entire “incident” with smart phones, enabling a social presence from first person concert goers.
We followed up with tour posters and other great DJ 9-Lives merchandise to round out the campaign.
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Role Creative Director / Writer
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For JBL / Doner
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