Sam Sefton
Creative Director with extensive experience in advertising, marketing, digital and 360 development. Work is campaign oriented with an emphasis on integrated cross-branding, art direction and design.
Experience includes automotive as well as non-automotive advertising and communications. Skills include leading creative teams, developing all aspects of marketing and overseeing video content, digital and social.
Work
Associate Creative Director / Writer
2021-Present • MRM
Associate Creative Director / Writer on Cleveland Clinic Children’s Hospital as well as GM. Cleveland Children’s Clinic duties include ideation and writing. For GM I worked on their Vehicle Purchase Program (VPP) supporting Vets and First Responders and for CarBravo— a new entity in the used car market— duties include creative management, conceptual work and writing for audio streaming (radio), plus digital and social.
Creative Director / Writer Freelance November 2018-2021 • MCCANN
Creative Director / writer, freelance for McCann Detroit. I have worked on several new-business pitches including ideation, writing and preparing client presentations. I have also worked on McCann existing accounts which have included Bob Evans, Shoe Carnival and the State of Michigan business development and their tourism division. The work ranges from creative direction to writing and concepting in all forms of media.
Creative Director / Writer • Doner Advertising.
Accounts include JBL Speakers, Harman Kardon, Chrysler, Dodge Jeep and Ram Trucks. Worked on Mazda as well as Pennzoil, Quaker State and other various Shell Brands. I have also worked on Amazon, Minute Maid, Expedia, new business and the new Doner Website. September 2008–Present
Creative Director • BBDO
Creative Director on the Dodge Brand. I was extensively involved with all aspects of communication. Everything from brand planning to the launch of several vehicles. Worked hand-hand with Organic on digital. January 2000–January 2008
Creative Director • FCB
FCB was Bozell when I first began there. I was a senior art director/ACD. I worked primarily on the Jeep National account. Accomplished award-winning work for Jeep, Hush Puppies and Chrysler automotive. January 1995–January 2000 (5 years 1 month)
Education
BFA. The School of the Art Institute of Chicago